THE Conceptual Aspects of Company Valuation

The article examines the conceptual aspects of determining the value of a company as a key indicator of its sustainable development, investment attractiveness and competitiveness. The purpose of the work is to identify conceptual approaches to assessing the value of a company in modern conditions of an unstable external environment and the influence of non–price factors. The methodological basis of the research consists of methods of historical and economic analysis, comparative comparison and logical systematization of scientific concepts. As a result of the work carried out, the main approaches to assessing the value of a company have been identified and classified: additive, pricing, strategic, integrated in efficiency, open and value-based. It is established that the variety of interpretations of value is due to the difference in valuation objectives, the peculiarities of accounting for intangible assets, the influence of macroeconomic factors, as well as factors of the company's internal environment and orientation to external trends. The content of the main modern approaches to assessing the value of a company based on various grounds is considered. The paper concludes that business value should be considered as a dynamic category reflecting a company's ability to generate economic benefits, taking into account risk, growth potential, strategic prospects, as well as the ability to innovate and perceive new economic trends. The necessity of switching to a synthetic approach involving the integration of financial, non-financial and forecast parameters, taking into account industry specifics, is substantiated.