MODERN APPROACHES TO SOLVING PROBLEMS OF VALUATION

The purpose of the article: to create a scientific and methodological tool for studying the situation when in real, imperfect markets the value of a company usually does not coincide with the market quotation of a share, and when discount rates (cost of capital) cannot be reliably determined using the Capital Asset Pricing Model (CAPM).

The article uses the following research methods. Empirical method. Collection and preparation of theoretical information about the subject of scientific research, work with literary sources to collect and systematize information. Checking the relevance of the information found, analyzing the logic and identifying inaccuracies. Allocation of observation phases. Conducting the experimental part of the work. Theoretical method. Systematization and generalization of data based on the results of the study on the set of information.

The study was conducted on an international statistical base.

Results: the article shows how possible risks for strategic options of the company are determined using analysis and taken into account in the cost calculation.

Key findings: The methods of applying the assessment methodology presented in the article are based on the investment-theoretical theory of assessment developed many years ago, in particular in German literature, and can be used in practice after some simplifications.