Prospects of development of the indus-try of financial technologies in Russia

The article analyzes one of the most promising areas in the banking business - financial technologies. As part of the analysis of the financial services market, the main segment of the financial technology industry - electronic payments and transfers - was considered. In the banking services sector there are cardinal changes, due to the transition of the financial system to the financial tech- nology segment. The order and methods, the time and place of providing financial services and products are changing. New conditions for interaction between banking structures and consumers are being formed. Success is determined by the ability to improve the customer's impression of making a purchase and meet its changing needs. But no matter what strategy, nor the banks followed, they can not afford to ignore the segment of financial technologies. The main consequence of the develop- ment of the financial technology segment will be the emergence of a huge number of new business models in the financial services sector, which are already represented in the structure of money trans- fers and payments. This will create problems for both regulators and financial market players. Many traditional financial institutions that have embarked on this path will have to radically re-examine the purpose and style of work. Traditional banking is under the active onslaught of the financial technology segment which in turn affects the development of the entire banking industry.