Research on the growth dynamics of «green» products’ popularity
📄 PDF Статьи
JATS‑XML (OAI)Sustainable development and sustainable consumption have become key factors in the fight against global warming in general and pollution in particular. It is necessary to understand the attitude of consumers towards «green» products for consumers motivation making decisions about sustainable consumption. This study analyzed the existing statistics of demand for environmentally friendly goods. Various factors of influence on purchasing intentions in relation to «green» consumption were identified, and the importance’s degree of each of them was indicated. The result of this study is a positive correlation between a high level of environmental concern and brand loyalty which creates competitive advantages for companies.
Funding
This research received no external funding.
How to Cite
(1)
Kurochkina, A. A.; Lukina, O. V.; Hoferichter, N. A. Research on the Growth Dynamics of «green» products’ Popularity. Ученые записки Международного банковского института 2023, No. 1 (43), 71-83.
Most read articles by the same author(s)
- KUROCHKINA A.A., Lukina O.V., Kruglova I.A., Environmental business: problems and prospects of development , Proceedings of the International Banking Institute: No. 1 (39) (2022)
- LUKINA O.V., KUROCHKINA A.A., NAZAROV P.V., DIGITAL TRANSFORMATION OF BUSINESS MODELS IN ORDER TO IMPROVE THE EFFICIENCY OF THE COMPANY'S MANAGEMENT PROCESS , Proceedings of the International Banking Institute: No. 3 (33) (2020)
- LUKINA O.V., KUROCHKINA A.A., NAZAROV P.V., Omnicanal marketing as a tool for the development of small and medium businesses in the trade industry , Proceedings of the International Banking Institute: No. 1 (35) (2021)
- Lukina O.V., Kurochkina A.A., Khlutkov A.D., Development of small and medium business management system as a basis for ensuring economic security of entrepreneurship , Proceedings of the International Banking Institute: No. 4 (30) (2019)
- Lukina O.V., KUROCHKINA A.A., Nazarov P.V., Craft economy: formation and development in a pandemic , Proceedings of the International Banking Institute: No. 3 (41) (2022)
- LUKINA Olga Vladimirovna, PETROVA Ekaterina Evgenievna, NAZAROV Pavel V, ANALYSIS OF INDICATORS OF THE STATE OF ECONOMIC SECURITY OF REGIONS OF THE RUSSIAN FEDERATION , Proceedings of the International Banking Institute: No. 2 (32) (2020)
