Service-design in tourism product design

The competitiveness of a tourist enterprise depends on the development and realization of a tourist product that meets consumers' expectations and can ultimately meet their needs. The peculiarity of tourist product is its integrity and complexity, i. e. the perception as a homogeneous whole of different services, included in the tourist product, each of which has a lot of points of contact with the other, both before, during and after the realization of services. This article is devoted to the use of service-design approach, which allows to determine the strengths and weaknesses of the points of contact and provide service orientation of the tourist product. The classification of service-design tools, the use of which allows you to get the most reliable information about the consumer and develop the most relevant and popular tourist products and services, as well as improve business processes within the company.