Measuring valuer's behavior

The article describes the results of research and development of modern means of measuring the emotions of persons making financial decisions and making judgments about value. The emotions of the markets are becoming a major factor distorting decision-making by investors and value analysts. To measure them, an appropriate, scientifically grounded tool is needed, which is the psycho-financial index proposed in the work. The object of the research is a system of indicators that measure the emotions of financial market participants, financial indicators in the markets and the change in their parameters over time, depending on the dramatic events taking place in the markets. The features of information coverage and analytical data available in systems for the narrative analysis of news content from the point of view of emotional coloring, which can be used by a financial analyst, are demonstrated.