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<article xmlns="https://jats.nlm.nih.gov/publishing/1.1/" xmlns:xlink="http://www.w3.org/1999/xlink" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" dtd-version="1.1" specific-use="eps-0.1"><front><journal-meta><journal-id journal-id-type="publisher">SciNotesIBI</journal-id><journal-id journal-id-type="ojs">SciNotesIBI</journal-id><journal-title-group><journal-title xml:lang="ru">Ученые записки Международного банковского института</journal-title><trans-title-group xml:lang="en"><trans-title>Proceedings of the International Banking Institute</trans-title></trans-title-group><abbrev-journal-title xml:lang="en">Proceedings of the International Banking Institute</abbrev-journal-title><abbrev-journal-title xml:lang="ru">Ученые записки Международного банковского института</abbrev-journal-title></journal-title-group><contrib-group/><publisher><publisher-name>Международный банковский институт</publisher-name><publisher-loc><country>RU</country><uri>https://www.ibispb.ru/</uri></publisher-loc></publisher><issn pub-type="ppub">2413-3345</issn><self-uri xlink:href="https://journal.ibispb.ru/index.php/SciNotesIBI"/></journal-meta><article-meta><article-id pub-id-type="publisher-id">312</article-id><article-id pub-id-type="EDN">TXGIVZ</article-id><article-categories><subj-group subj-group-type="heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title xml:lang="ru">Метод рынка капитала и теория Альфреда Маршалла: синтез и гипотеза</article-title><trans-title-group xml:lang="en"><trans-title>Multiples approach and Alfred Marshall's theory: synthesis and hypothesis</trans-title></trans-title-group></title-group><contrib-group content-type="author"><contrib><name-alternatives><string-name specific-use="display">АЛЕКСЕЕВ И.М.</string-name><name name-style="western" specific-use="primary"><surname>АЛЕКСЕЕВ</surname><given-names>Илья Михайлович</given-names></name></name-alternatives><xref ref-type="aff" rid="aff-1"/><bio xml:lang="en"><p><strong>graduate student</strong></p>
<p>Autonomous non-profit organization of higher education «International banking Institute named after Anatoliy Sobchak»</p>
<p>60 Nevsky Prospect, Saint Petersburg, 191023, Russia</p></bio><bio xml:lang="ru"><p><strong>аспирант</strong></p>
<p>Автономная некоммерческая организация высшего образования «Международный банковский институт имени Анатолия Собчака»</p>
<p>191023, Санкт-Петербург, Невский пр., 60<br/></p></bio></contrib></contrib-group><aff id="aff-1"><institution content-type="orgname">Автономная некоммерческая организация высшего образования «Международный банковский институт имени Анатолия Собчака»</institution></aff><pub-date date-type="collection"><year>2021</year></pub-date><pub-date date-type="pub" publication-format="epub"><day>24</day><month>12</month><year>2021</year></pub-date><issue seq="2">4 (38)</issue><issue-id>18</issue-id><fpage>7</fpage><lpage>23</lpage><pub-history><event event-type="received"><event-desc>Received: <date date-type="received" iso-8601-date="2026-04-10T12:00:09+00:00"><day>10</day><month>4</month><year>2026</year></date></event-desc></event></pub-history><permissions><copyright-statement>Copyright (c) 2021 Ученые записки Международного банковского института</copyright-statement><copyright-year>2021</copyright-year><copyright-holder>Ученые записки Международного банковского института</copyright-holder><license xlink:href="https://creativecommons.org/licenses/by-nc/4.0/"><license-p>&lt;a rel="license" href="https://creativecommons.org/licenses/by-nc/4.0/"&gt;&lt;img alt="Лицензия Creative Commons" src="//i.creativecommons.org/l/by-nc/4.0/88x31.png" /&gt;&lt;/a&gt;&lt;p&gt;Это произведение доступно по &lt;a rel="license" href="https://creativecommons.org/licenses/by-nc/4.0/"&gt;лицензии Creative Commons «Attribution-NonCommercial» («Атрибуция — Некоммерческое использование») 4.0 Всемирная&lt;/a&gt;.&lt;/p&gt;</license-p></license></permissions><self-uri xlink:href="https://journal.ibispb.ru/index.php/SciNotesIBI/article/download/312/311/1092" content-type="application/pdf"/><self-uri xlink:href="https://journal.ibispb.ru/index.php/SciNotesIBI/article/view/312"/><abstract><p>В статье представлена экономическая модель, которая показывает, как чистая прибыль одной компании может влиять на стоимость другой похожей компании. Модель продолжает традицию неоклассического синтеза, интегрируя, в частности, метод рынка капитала и теорию спроса и предложения, а также некоторые методологические идеи Дейдры Макклоски. Статья адресована всем, кто интересуется микроэкономикой и теорией стоимостной оценки.</p></abstract><trans-abstract xml:lang="en"><p>The paper presents an economic model, which shows how a company's net profit can affect a peer company's value. The model continues the tradition of the neoclassical synthesis: it integrates, inter alia, the multiples approach and the theory of demand and supply, together with Deirdre McCloskey's some methodological ideas. The writing is aimed at anyone who is interested in microeconomics and the valuation theory.</p></trans-abstract><trans-abstract xml:lang="en&lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: justify; text-indent: 35.45pt; line-height: 120%;&quot;&gt;&lt;span lang=&quot;EN-GB&quot; style=&quot;font-size: 12.0pt; line-height: 120%; mso-ansi-language: EN-GB;&quot;&gt;The paper presents an economic model, which shows how a company's net profit can affect a peer company's value. The model continues the tradition of the neoclassical synthesis: it integrates, inter alia, the multiples approach and the theory of demand and supply, together with Deirdre McCloskey's some methodological ideas.&lt;/span&gt;&lt;span lang=&quot;EN-GB&quot; style=&quot;font-size: 12.0pt; line-height: 120%; mso-ansi-language: EN-US;&quot;&gt; &lt;/span&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size: 12.0pt; line-height: 120%; mso-ansi-language: EN-US;&quot;&gt;The writing is aimed at anyone who is interested in microeconomics and the valuation theory.&lt;/span&gt;&lt;/p&gt;"/><kwd-group xml:lang="ru"><title>Ключевые слова</title><kwd>Оценка стоимости</kwd><kwd>метод рынка капитала</kwd><kwd>мультипликатор</kwd><kwd>модель</kwd><kwd>неоклассический синтез</kwd><kwd>микроэкономика</kwd><kwd>фондовый рынок</kwd></kwd-group><kwd-group xml:lang="en"><title>Keywords</title><kwd>Valuation</kwd><kwd>multiples approach</kwd><kwd>multiple</kwd><kwd>model</kwd><kwd>neoclassical synthesis</kwd><kwd>microeconomics</kwd><kwd>stock market</kwd></kwd-group><funding-group><award-group><funding-source xml:lang="en">This research received no external funding.</funding-source></award-group><award-group><funding-source xml:lang="ru">Настоящее исследование не получило внешнего финансирования.</funding-source></award-group></funding-group><counts><page-count count="17"/></counts><custom-meta-group><custom-meta><meta-name>issue-cover</meta-name><meta-value><inline-graphic xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://journal.ibispb.ru/public/journals/1/cover_issue_18_ru.jpg"/></meta-value></custom-meta></custom-meta-group><custom-meta-group><custom-meta><meta-name>production-ready-file-url</meta-name><meta-value><ext-link ext-link-type="uri" xlink:href="https://journal.ibispb.ru/index.php/SciNotesIBI/jatsTemplate/download?submissionFileId=1091&amp;fileId=621&amp;submissionId=312&amp;stageId=5"/></meta-value></custom-meta></custom-meta-group></article-meta></front><body/><back><ref-list><ref id="R1"><mixed-citation xml:lang="ru_RU">Damodaran, A. 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