EDN: BIEEYS
Omnicanal marketing as a tool for the development of small and medium businesses in the trade industry
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JATS‑XML (OAI)The article is devoted to the study of the role of omnichannel marketing as a tool for the development of small and medium-sized businesses in trade. The relevance of the study is due to the need for strategic changes by small and medium-sized trading firms as part of their marketing activities in order to promote the growth of product sales. The article shows that omni-channel marketing is the most effective strategy for forming a marketing strategy. With this strategy, the company's management creates conditions for rapid growth and scaling of business activities. The result of this study is the conclusion that omnichannel marketing has a high degree of importance for small trade organizations that require the creation of effective tools for selling their products and services.
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