FORMATION OF AN INVESTMENT STRATEGY FOR A PRIVATE INVESTOR IN THE STOCK MARKET OF THE RUSSIAN FEDERATION

The purpose of the article is to develop an investment strategy for a private investor in the stock market of the Russian Federation. Empirical methods were used as the main research methods: observation, comparison, modeling. The information base of the study includes information and statistical data from information and analytical systems. The article presents the result – the author's investment strategy has been developed, which includes an original methodology for selecting securities in the investment portfolio of a private investor in the stock market of the Russian Federation. As part of the study, the developed investment strategy «Investment portfolio aimed at buying an apartment for a child» was tested for the period 2019-2023. As a result, the developed strategy has proven its effectiveness, providing the average annual return required to achieve the goal set in the investment strategy. Main conclusions: during the implementation of the strategy, a test investment portfolio was formed, the financial performance of which surpassed the MOEX Russia Index (IMOEX) as a result. The developed investment strategy is recommended for use by moderate, long-term, unqualified investors who in the future want to have a potential return on the Russian stock market in the region of 10-11% per annum over a long horizon, with a risk level in the region of 36%.