GREEN» BANKING MODEL AS A TOOL FOR GLOBAL COMPETITION

The article focuses on the actual restructuring of the function model of the banking sector under increasing pressure universal initiative «17 Sustainable Development Goals of the UN» on the common standards of doing business, including initiatives in the banking sector, which received the generic name of «green banking». The new priorities of the financial business arising from the UN targets are already being implemented in various voluntary associations of banks and investment funds that collectively manage key shares (approx.50%) of global finances. In fact, new standards of business conduct, including investment activity, are gradually being established. The Russian banking sector is passively watching the development of the «green» trend, and this threatens to reduce the competitiveness of not only the sector itself (it is actually not competitive on the world scale), but also the Russian state economy, which may lose its investment attractiveness for large foreign investors. The article substantiates the inevitability of involvement of Russian banks in the «green movement» and the need for government forces to stimulate the design of a new model of the banking system in the interests of the national economy.