THE IMPACT OF DIGITALIZATION AND FINTECH ONGREEN FINANCE AND SUSTAINABLE DEVELOPMENT:APPROACHES TO CONCEPTUALIZATION

The purpose of the study. The search for ways to influence digitalization and fintech on green
finance and the definition of the intermediary role of digital green finance in creating conditions for
sustainable development.
Research methodology. Based on the existing literature, a conceptual framework is being
developed for the analysis of interrelated variables related to digitalization, fintech through green
financing of sustainable development. The use of general scientific methods of comparative analysis
and generalization made it possible to clarify the place and role of digitalization and fintech in the
transformation of financialization in the green direction.
The results of the study. The direct impact of the introduction of digital technologies and
fintech on the transformation of finance is revealed. In the course of the study of the digital transition
of financial monopolization of the economy and society, the role of new technologies is determined.
95
The mediation mission of green finance in bridging the gap between financial and technological
innovations and sustainable development is demonstrated.
Conclusions. The role of digital financial technologies in the development of green finance
and financial sustainability is defined.
Originality. The research contributes to a clearer understanding of the role of digitalization,
fintech and green finance in improving competitiveness and sustainability of development. The ideas
obtained from this research can serve as a political justification for the digitalization of finance and
the green financial transition, as well as contribute to improving the effectiveness of green investment
decisions.