The article describes an implementation process of omni-channel bank system to reduce the cost of information technology and achieve strategic competitive advantages.
Durandina, A. P. OMNICHANNEL AND MANAGEMENT OF SERVICES OFINFORMATION TECHNOLOGIES IN THE BANK. Ученые записки Международного банковского института2017, No. 1 (19), 128-136.
Durandina
Anna Pavlovna
candidate of economic Sciences
Associate Professor of the Department of banking and innovative financial technologies
International banking Institute
191023, Saint Petersburg, Nevsky pr., 60
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