Directions of increasing the economic efficiency of strategies of leading of sustainable organizations

The study attempted to determine the causes and develop solutions for the preservation and further development of companies. The subject of research are the features of company management in a rapidly changing external environment. At the same time, the work aims to justify the choice of leadership strategy depending on different criteria. The study uses the comparison method, the balance method, data from the rating agency RAEX.
The proposed approach to the design of leadership style, based on
Value orientation of consumers, which is identified with the values of the head and employees of the company.
The approach allows to predict the change in revenue from sales of products and services, taking into account the chosen leadership strategy. The presented approach can be demanded by enterprises of any field of activity, does not depend on the size, source of funding, the amount of revenue and the gender of the manager. The developed approach enables the stakeholders to evaluate the ethical responsibility of the business, which affects the level of trust of the company.