Features and Prospects of Development Independent Tourism as а Form of Individual Travel

Currently, tourism has a significant impact on the development of the socio-economic sphere, the formation of international political relations, as well as the natural and cultural environment protection, and participates in the processes of integration and globalization. The purpose of this work is to consider the main aspects of the problem of independent tourism as a promising direction in the conditions of modernity. The methodological basis of the study was statistical, analytical, marketing, calculation methods, as well as methods of questioning, systematization and classification of data, comparative analysis. The current trends in the development of the tourism industry are determined, and the characteristics of its state are given. The specificity of independent tourism as a form of individual tourism is presented, a comparative analysis of the features of individual and mass tourism products is carried out. The demand for independent tours was identified through a survey of potential consumers of tourism services living in the Far East. The obtained results of theoretical and marketing research are of practical importance in terms of the formation of an attractive tourist brand of independent tourism. Prospects for future research may be related to improving the process of optimizing technologies for the creating of independent tours in the context of digitalization by creating a global constructor of independent trips with extended functionality of the user's personal account.