Study of the Determinants of Gross Regional Product Development Regional Product of St. Petersburg on the Basis of Modeling the Contribution of Inclusive Tourism

Mustafina A.V., Pirogova O.E.
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The synergistic interaction between the widely available Internet and tourism can initiate a transformation in the behavioral pattern and attitude of the tourism consumer, given the possibility of global inter-communication exchange, showcasing and marketing of tourism products. The effectiveness and availability of information resources provided to the target audience are critical variables that determine the success or failure of a tourism business strategy. The purpose of the article is to identify the growth of the direct contribution of tourism to the GRP of St. Petersburg. Research objective: to assess the relationship between the increasing number of inclusive users and the increasing of the direct contribution of tourism to the GRP of the region. As methods, the article uses the methods of correlation and regression analysis, logistic curve construction, analysis, synthesis. The study concluded that the St. Petersburg Tourism Development Committee should intensify its strategic efforts not only in curating and updating the content of the web resource, but also in ensuring the usability and accessibility of its use. The absence of this component may generate legal risks and potential legal claims. The practical relevance of this article is multidimensional: it is not only highlights the economic benefits of inclusive tourism for the GRP of St. Petersburg, but also provides management recommendations for optimizing digital accessibility in the tourism sector. The article serves as a resource for strategic planning, offering concrete methods for forecasting and modeling economic performance. This can lead to improved social inclusion and living standards, making tourism more accessible to all segments of the population, as well as minimize legal risks and increase economic efficiency for tourism business operators.

Funding
This research received no external funding.

How to Cite

(1)
Mustafina, A. V.; Pirogova, O. E. Study of the Determinants of Gross Regional Product Development Regional Product of St. Petersburg on the Basis of Modeling the Contribution of Inclusive Tourism. Ученые записки Международного банковского института 2023, No. 3 (45), 93-103.
CC BY-NC 4.0 CC Attribution-NonCommercial 4.0 International

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